In Detroit they call him “Maximum Bob” for a reason. Robert A. “Bob” Lutz had successful careers at BMW, Ford, Chrysler, and GM, and I rank Bob along with John DeLorean as America’s greatest automotive leaders and innovators. At GM Bob had turned the Pontiac division back to profitability and it was quickly becoming “America’s BMW” with an all rear-drive performance-oriented lineup. GM’s bankruptcy killed Pontiac, unfortunately, but Bob’s vision was, as always, spot on.
In 2017 Bob graciously gave me an interview for our fourth book for Motorbooks, The Complete Book of Pontiac GTO. He later wrote the foreword for this book, and I will forever be grateful for his contributions. Today is Bob Lutz’s 91st birthday. Thank you again, and may you have many more birthdays to come!